SetDesign

   & Branding

Art Director based in Paris, 

I design visual and spatial experiences that turn stories into public moments.

My work connects identity, image, scenography and production to create coherent, high-value environments for brands, cultural projects and live events.

Sustainable Biennale 1.618 Paris

Showcasing an international network of committed and responsible luxury brands at the Temple du Carreau through an immersive exhibition open to the general public, offering a true definition of sustainable luxury to see and experience.

CONSULTING

Event strategy / Creative direction / Support and production of the experience 

CREATION

Artistic direction / Immersive scenography / Design of booths and brand spaces 

Pop-up 1.618

Creation of a pop-up store open to the general public, featuring an eco-designed setting that showcases a selection of sustainable products from a network of socially responsible luxury brands

CONSULTING

Overall concept / Creative direction / Support and production of the experience 

CREATION

Artistic direction / Immersive and sustainable scenography / Eco-designed furniture 

Premiere vision 

An immersive and experiential presentation of fashion trends and high-end textile styles tailored for a B2B audience. An experience staged in Paris that showcases key information on fabrics, color palettes, patterns, and materials to inspire and guide professionals, with variations in New York, Tokyo, São Paulo, and Moscow.

CONSULTING

Strategic guidance / Overall concept / Creative direction / Production oversight  

CREATION

Artistic direction / Immersive scenography / Custom furniture design / Film and audiovisual content