A campaign that transforms the essence of sound into a strategic insight, revealing the deep emotions that resonate within music and its listeners.

CONSULTING

Campaign Strategy · Creative Platform · Creative Direction · Support & Global Production

CREATION

Overall Art Direction · 360° Campaign · Brand Content · Brand Experience

IMPACT

Rolled out simultaneously across four strategic markets:

Europe, Asia, the Middle East, and the United States 

Over 1,000,000 views on digital platforms

A new experiential conference format blending theatrical staging with renowned speakers, turning emotion into a strategic lever for the brands of tomorrow.

REMARKABLE SPEAKERS

Charles Pépin · Ronan Bouroullec · Scott Longfellow · Manon Fleury · Thierry Tessier · Mathilde Castel · Alexandre Piffaut

CONSULTING

Event strategy · Experience design · Support & overall production

CREATION

Overall Artistic Direction · Immersive Set Design · Motion Design · Film & Audiovisual Content

IMPACT

250 people · a full house on a Tuesday afternoon 

Press & digital buzz · Engaged audience and enthusiastic feedback

WHAT THEY SAID

“VIVERE MÉMENTO powerfully reminds us that the future of luxury experiences might look less like a show to watch… and more like a space to live in.”

“It was wonderful to have an experience so far removed from the ordinary.”

…

A highly emotional, participatory experience where music is lived, played, and shared, radiating the positive vibes of a live performance well beyond the end of the concert, establishing the brand as a key cultural player.

CONSULTING

 Event Strategy · Creative Platform · Creative Direction · Overall Productio

CREATION

 Artistic Direction · On-site Set Design · Experiential VVIP Lunch · Immersive 360° film 

IMPACT

+12,000 festivalgoers reached on the main avenue 

+1,000 people at the Georges Ka exhibition 

+800 people at the MishiOke experience 

40 VIP guests · key figures from the cultural world 

Press coverage & strong social media buzz